KC Comfort Grooming

KC Comfort Grooming is based on a real-life case study for a coworker launching their own pet grooming business. The logo was designed with inspiration drawn from the client’s love of Afghan Hounds—an ideal "mascot" for a grooming brand, thanks to their long, flowing coat. The color palette was carefully selected based on the client’s preferences and the business name. A key design choice was the use of lowercase lettering throughout the branding. Given that the service specializes in comfort grooming for high-anxiety dogs, the typography was crafted to evoke a gentle, calming tone that complements the soft and soothing nature of the brand.

In addition to the logo, a business card, appointment card, and price sheet were created. Special emphasis was placed on the design of the appointment card; drawing from personal experience, ample space was incorporated to allow for the writing of one or more appointments, accommodating the varying needs of the clients.