TrailMixx Brand

TrailMixx is an outdoor gear retailer serving a diverse community of adventure sports and outdoor enthusiasts. The brand identity was designed to reflect the rugged, hands-on spirit of the outdoors. The logo combines the look of a hand-carved stamp with a clean, digital typeface—striking a balance between organic texture and modern readability. The original black stamp was brought into Photoshop to develop a custom color palette, drawing from earthy, muted tones inspired by natural landscapes and well-established outdoor brands. The resulting visual identity feels authentic, approachable, and deeply connected to the outdoor lifestyle.